Harley Davidson Footwear
I created various digital and print pieces for HDF including web pages & assets, emails, social ads, and promotional mailers.
Homepage Redesign - Before & After
Using insights from UX research, I redesigned the Harley Davidson Footwear homepage. The result is a cleaner, easy to navigate, and useful homepage that cuts through the clutter and takes into account how users want interact with it.
I removed the slider in favor of a singular main story that applies to dual genders, moved the category navigation to the top of the page, and went from a focus on individual boot models to category-driven secondary stories.
Email Marketing
Social Media
Promotional Mailers
