Keds
While at Keds, I led the digital expression of the brand through a variety of projects including web, email, and social. I concepted and art directed various projects, including the holiday gift guide campaign. I also developed and published the website in the company CMS system.
Brand Campaign - Blue Label
Email Marketing
Social Media
Landing Page - Champion Gender Neutral
Collaboration - STAUD + Keds
Art Direction - Holiday Gift Guide Campaign
For the 2023 Keds Holiday Gift Guide, I pitched my concept to the brand marketing team and when approved, I art directed the photographer, set builder, and stylist for the photoshoot.
The concept involved monochrome-painted sets and props that I could shift the color of after they were shot to fit with a theme, color palette, and to make the product really pop.
Once final photography was delivered and a palette decided upon, I sourced an illustrator and art directed hand-made typography for each Gift Guide project.
With the illustrations complete, I designed various web, email, and social assets to show off the new campaign.
